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Real Estate Customer Service: The rise of chatbots

It’s 2020, and chatbots have truly evolved and have an impact on every aspect of our lives. Facebook Messenger to Skype, we talk and interact intelligently with them on a daily basis. Chatbots have revolutionized the way we buy, sell and rent properties but most of all they revolutionize the way we interact with the end-user.

In 2016, we saw Facebook, Microsoft and Google launch their chatbots, post this AI-applications started to boom. AI platforms are improving at such a rapid rate and will help not only business run more efficiently, they will most of all assist with enhancing customer experience. In real estate we have identified the importance of incorporating these technologies to engage with customers in addressing questions that don’t need human input. The success of chatbots have been tested across industries like healthcare and e-commerce and the overall ROI on customer engagement has been exponential. Here are 5 reasons why chatbots in real estate customer service will guarantee you success:

24/7 Support:

Humans have constraints and deadlines and cannot be available 24/7, here comes chatbots in real estate being available round the clock, 365 days a year. Customer queries can be addressed even outside operational hours.

Focus on User Experience:

Customers today expect support customized to their specific needs. Fast paced customers today do not want to partake in the phone loop disaster, they want instant gratification. Chatbots in real estate are built around the general concerns that the sector’s customers experience, and address issues with relevant content. Chatbots have the ability to process data, perform calculations in the power of thousands in a matter of seconds.

Managing High Volume of Queries:

The real estate sector experience cycles and in some of these cycles we see a spike in queries. These increase in queries naturally translates into an increase in labor and training costs. Through chatbots, real estate management companies can easily handle large volume of queries and offer a uniformed customer engagement experience.

Chatbots align to the Modern Customer:

The modern customer is everywhere. E-mails, social media chat platforms, message reminders and companies need to be present on all these platforms in the near future. Chatbots can help integrate the engagement experience across all platforms.

Chatbots reduce human error:

Sometimes humans forget, but chatbots don’t forget. Chatbots have access to enormous information and can help answer queries accurately. The cognitive technology incorporates customers responses and provide accurate automated responses.

Chatbots are a win-win situation for the customer and business. Automating a certain portion of the customer service funnel can result in considerable savings for businesses. A single chatbot can handle thousands of request at any single time and can ensure no increase in headcount. In the US alone chatbots help with $23 Billion dollars savings in the customer service industry. The UAE AI adoption in customer service is increasing and this can only boost the bottom line for UAE real estate entities. Chatbots also act as great stress reducers for customers wanting to make a quick decision. At this stage though it’s  important to note that chatbots aren’t replacing a traditional customer service or sales role, but they instead act as a supplement to enhance a strong customer service experience.